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Web Analytics in SharePoint 2010

Let’s first get to know what web analytics means:

“Web analytics is the assessment of a variety of data, including web traffic, web-based transactions, web server performance, usability studies, user submitted information [i.e. surveys], and related sources to help create a generalized understanding of the visitor experience online”

Has this flown over the head? Worry not J

In simple terms web analytics is assessing the following data for your web site

a. Who visited your site??

b. How did he visit??

c. What duration he spent on your site??

d. What content did he browse/search ??

Following is the list of tools which are most commonly used for web analyzing:

· AWStats

· eLogic

· Google Analytics

· ShinyStat

· SiteMeter

· StatCounter

· Woopra

Well that’s the gyaan on web analytics; let’s see what Microsoft SharePoint 2010 brings to our plate w.r.t web analytics

As part of SharePoint Server 2010, now we have a new set of features to help you collect, report, and analyze the usage and effectiveness of your SharePoint 2010 deployment – whether it’s used as an internal or external web portal, a collaboration tool or a document and records management repository.  These features are part of the Web Analytics capabilities of SharePoint 2010. Sounds cool, doesn’t it??

This blog post will give you more insight into the enhanced Web Analytics features that we have in SharePoint 2010.


Web Analytics Reports

In SharePoint 2010, we have improved the Web Analytics reports that are available out-of-the-box, which will provide insights into the behavior of users of your SharePoint sites.  There are three categories of reports that you will find:

  • Traffic reports: These reports provide metrics such as:
    1. How much traffic your site gets (Number of Page Views);
    2. Who visits your sites (Top Visitors);
    3. How visitors arrive at your site (Top Referrers);
    4. Daily Unique Visitors, Top Destinations, Top Browsers, etc;
  • Search reports: These reports give you insight into what users are searching for, for example:
    1. How many times users searched (Number of Queries);
    2. What were the most used search terms (Top Queries);
    3. What queries have high failure rates (Failed Queries);
    4. Best Bet Usage, Search keywords, etc;
  • Inventory reports: These reports display key metrics regarding the inventory of your sites:
    1. What is the total disk drive space per user (Storage Usage);
    2. How many sites exist (Number of Sites);
    3. Top Site Product Versions, Top Site Languages, etc;

These reports are aggregated at the following levels:

  1. Per web application in the farm
  2. Per site collection
  3. Per site
  4. Per search service application
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